SUPPLEMENT
BRANDS
CAN'T AFFORD
FAILED LAUNCHES
We work with founders, CEOs, and investors to turn messy innovation, supply chain, and regulatory risk into launch-ready products that survive club, food drug & mass, Costco and Amazon scrutiny.
WHO I WORK WITH
Founders & CEOs
Building your first supplement brand or scaling from $2M to $20M+. Need someone who's been there.
Private Equity
Portfolio companies stuck on innovation, regulatory, or supply chain. I unstick them.
Emerging Brands
Ready to launch but drowning in compliance, formulation, or manufacturer drama. Let's fix it.
WHAT I DO
Not theory. Not templates. Real work that gets products to market.
Innovation & pipeline design
You don't need 50 ideas. You need 3–5 products that your factories can make, your team can support, and your buyers will actually take. I build a 12–18 month innovation roadmap tied to your margins, manufacturing reality, regulatory constraints, and retail strategy—so your "big launch" doesn't die in R&D, legal, or with the plant.
- •Competitive landscape mapping
- •Formulation strategy and ingredient sourcing
- •SKU rationalization and portfolio architecture
Retail & launch readiness
Buyers and compliance teams don't care about your story if your documentation is weak. I support formulations, claims, SFPs, stability plans, and data packages so you clear retailer and regulatory review the first time. The goal: no last-minute reformulations, no label fire drills, and no surprises when you're already committed to inventory.
- •Formula development and stability testing
- •Claims substantiation and regulatory review
- •Manufacturing partner selection and QA setup
Supply chain, COGS & quality tightening
If your COGS, lead times, and quality controls are vague, you're giving away margin and burning trust. I help you pressure-test suppliers, rebuild BOMs, and tighten QA so you stop bleeding cash, stabilize launches, and stop explaining delays and recalls to customers and investors.
- •COGS teardown and margin optimization
- •Retail buyer introductions and pitch support
- •Amazon strategy and listing optimization
Contract manufacturer matching
Finding the right manufacturing partner isn't about who has the lowest MOQ. It's about who can execute your formulation, meet your quality standards, and scale without breaking your timeline or budget. I connect you with vetted contract manufacturers that match your product complexity, volume requirements, and compliance needs—so you don't waste months chasing dead ends.
- •Manufacturing partner vetting and qualification
- •Capability assessment and capacity planning
- •Quality system review and audit support
MEET SEAN HANNAN
20 years in the supplement industry. Worked with everyone from garage startups to PE-backed portfolios. Launched products that made it through Costco audits, Amazon's Brand Registry gauntlet, and FDA warning letter reviews.
I've seen every mistake, navigated every regulatory curveball, and know which contract manufacturers actually deliver. When brands can't afford failed launches, they call me.
WHY NUTRAVELOCITY
ISN'T THEORY
PROVEN RESULTS
Real brands. Real growth. Real impact.
Costco's First Creatine Gummies
Launched groundbreaking product category at Costco with full compliance dossier.
From 8 to 275+ SKUs at Force Factor
Explosive portfolio expansion while maintaining quality and accelerating launches.
BSN New Products & Reformulations
Led 100+ projects that drove massive revenue increase for iconic supplement brand.
BRANDS I'VE WORKED WITH
From garage startups to PE-backed portfolios
FREE DOWNLOAD
The Supplement Launch Risk Assessment Framework
A 15-point checklist to identify hidden risks before you spend $50K on a product that won't make it to market.
LET'S TALK
If you're serious about launching products that don't fail, let's have a conversation.