ABOUT SEAN
20 years turning supplement ideas into retail-ready products that survive the toughest scrutiny
SEAN HANNAN
20 years in the supplement industry. Worked with everyone from garage startups to PE-backed portfolios. Launched products that made it through Costco audits, Amazon's Brand Registry gauntlet, and FDA warning letter reviews.
I've seen every mistake, navigated every regulatory curveball, and know which contract manufacturers actually deliver. When brands can't afford failed launches, they call me.
My approach isn't about theory or templates. It's about real work that gets products to market—on time, on budget, and compliant with the retailers and regulators who matter.
Industry Experience
- • 20+ years in supplement product development
- • 1000+ products launched across all channels
- • Worked with C4, Cellucor, Force Factor, Xtend, Isopure, BSN, Zena Nutrition
- • PE-backed portfolio optimization specialist
Core Expertise
- • Innovation pipeline & portfolio architecture
- • Regulatory compliance (FDA, FTC, DSHEA)
- • Supply chain & COGS optimization
- • Big-box retail & Amazon launch strategy
Track Record
- • $250M+ in cumulative brand revenue
- • Zero product recalls across managed launches
- • 95%+ first-time regulatory approval rate
- • Costco, Whole Foods, Amazon placement expert
What Makes Me Different
- • No theory, no templates—only real execution
- • Deep manufacturer & supplier network
- • Insider knowledge of retailer requirements
- • Zero BS approach to product launches
READY TO LAUNCH?
Let's turn your supplement idea into a retail-ready product that survives the toughest scrutiny.